You could literally take your taco truck or any mobile food truck and use geo targeting to capitalize on consumers who like your style of food anywhere around town. You park your mobile food truck, send out a mobile phone blast and people will come. Location data drives retail, while geotargeting drives branding and top of mind awareness. You can connect with customers in a relevant, timely way encouraging them to visit your store or portable food truck to make a purchase. The retail industry relies heavily on beacons, these devices can be programmed to respond only when you in front of a product, a few feet away.

Retail geolocation can be used in innovative ways to enhance the customer's experience. By understanding who your target is and what they value, retailers can implement strategies to awe consumers on their smartphones. As smartphone capabilities and technologies become more advanced and widespread retailer’s will have the ability to actually identify consumers by the individual device. Retailers have access to numerous technologies to target consumers by market segment’s and device type. Technology is not available yet to target the actual person connected to the phone. Local relevant cell phone ads with local flavor generate a higher response than generic creatives. In the past is was difficult to do micro advertising, today you could create ads for a few square blocks and have a different ad creative for the contiguous blocks with a different flare, flavor and the same offer.

There are success stories all over showing and sharing how retailers have reliably targeted consumers with a call to action. Today’s consumers are omni channel or one could argue that they have ADD…lol. To cope with these challenges retailers are reinventing themselves, opening up new advertising channels in the shopping process, store locator, online reservation, book an appointment and other options. Geo targeting does not have to be about going after users on a map. With regional, local and geographically openings and closings and random lockdowns. Geo targeting can help you brand your business and create top of mind awareness for then the economy reopens. To set up your geo targeting campaign contact BroadProximity, LLC. for a free no obligation consultation. We will help you set up a mobile phone app advertising campaign in your area.

TACTICS TO DRIVE RESULTS FOR YOUR RETAIL BUSINESS