Who is BroadProximity
BroadProximity is a location based mobile advertising services company, providing business owners with cutting edge technology to help build their brand and drive engagements. With our proprietary technology, BroadProximity is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies pin-point target their ideal customers, increase sales, and grow their business.
What differentiates BroadProximity from other location providers?
While other platforms may claim to offer similar location targeting, BroadProximity is the only provider that:
Why is BroadProximity a better geofencing advertising platform?
Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.
How does BroadProximity ensure user privacy?
Respecting user privacy is a fundamental focus of BroadProximity. BroadProximity is committed to responsible data privacy practices that provide consumers with transparency and control. BroadProximity is audited annually by TrustArc (the new TRUSTe), a leading data privacy management company, receiving their TRUSTed Data Collection Certification in the US and their independent certification under the EDAA framework in the EU. Our vendors are also a strategic partner with the Mobile Marketing Association.
BroadProximity adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and was a launch partner for their AppChoices program. We work with our partners to help ensure that the user data used in connection with our products and services has the appropriate permissions, and that consumers can exercise control over such use. A consumer who would like to exercise choice regarding the collection and use of their data for interest-based advertising by BroadProximity can download DAA’s AppChoices mobile app or TrustArc’s TRUSTe mobile app on their iOS or Android device.
Where do my ads show up?
BroadProximity partners with over 100k mobile apps reaching over 800MM devices globally to ensure you reach your consumers in the right place at the right time. Our ad supply shows up as mobile banner ads within these apps. In order to ensure brand safety and overall network quality, BroadProximity has developed a global site list, which is manually curated and accounts for over 90% of the traffic we see in our network. By default every campaign is opted into delivery on this site list.
What reporting capabilities are available?
Audience Insights Reporting
Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.