The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. With Geo-Fencing from BroadProximity advertisers can create audiences through custom targeting shapes with pinpoint precision, even based on specific dates and times, and then serve them ads for up to 30 days after. Brick-and-mortar locations can also measure online-to-offline conversions and gauge the amount of foot traffic attributable to a campaign. We support bulk uploads of GeoJSON files to create shapes around public areas like political and school districts, street and highway boundaries, municipalities, etc.

BroadProximtiy generates dynamic and configurable shapes customized to an advertiser’s campaign. Each user is matched 1:1 to a desired targeting zone.

BroadProximity’s Unstructured Data Advantage

Scalability

Unstructured data allows for efficient and effective campaign scaling without needing to adjust the parameters of the geo-fenced locations.

• BroadProximity's sees approximately 600,000 apps
• BroadProximity's data is scalable to multiple petabytes and is currently utilizing a petabyte size cluster

Accuracy

A location-based campaign is only as good as the accuracy of its data. BroadProximity captures and targets based upon actual latitude and longitude coordinates and not derived latitude and longitude.

Geo-Fencing Benefits

• Incomparable scalability
• Pinpoint accuracy
• Location file import and export capability
• Granular localization via custom shapes and sizes
• Variable recency (instant to 30 days)
• Boost mobile performance and reach
• Retarget customers who visit or commute through any geo-fenced location
• Leverage targeted campaigns only to customers within a predetermined physical proximity to your business
• The most reliable way to target mobile users in your business’s proximity
• Identify relevant locations to target based on business type and geography
• Track offline or “last mile” conversions to measure your campaign’s effectiveness Geo-Fencing
• Target event locations during a specific date and time windows
• Target physical addresses with a digital medium to build an audience based on plat line data

Which Types of Businesses are Ideal For Geo-Fencing?

• Brick & Mortar Auto, Quick Serve Restaurants, Insurance Agents, Retail, Hospitality
• District Specific Entities Political Parties, Political Candidates, Municipalities, Counties, Civic Groups
• Venue Based Entities Sports Arenas, Concert Halls, Amphitheaters, Convention Centers, Colleges
• Travel Airports, Truck Stops, Bus Stops

We would like to explain the numerous capabilities of Geo-Fencing from BroadProximity and inspire unique ideas for applying the technology to your business – whatever it may be. For additional information, reach out at broadproximity@gmail.com or contact your BroadProximity at (800) 509-1480.

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your mobile advertising goals.