RESTAURANT INDUSTRY What's the value of a visit to your
Running a successful restaurant is difficult during normal times. Some restaurants don’t have a menu that lends itself well to take our orders. During Covid-19 limiting interactions with paying customers helping to mitigate the spread of this current pandemic that we are all in is a good thing. Consumers have always been willing to pay for fresh high quality food and just because we’re in the middle of a pandemic does not mean that their standards are lower.
With so much confusion right now and lack of consistent information by all levels of government it is more critical now than ever for local businesses, restaurants to let local patrons know that they are open for business while practicing social distancing. States and counties have different levels of being open or closed for business from one county to the next and it varies greatly.
Geofencing allows a local restaurant to notify consumers of changes to operating hours, specials and that they are open for business serving high quality food, safely.
Many restaurants if not all have switched to take out orders only and for some restaurant this new business model is difficult. This is a major change of service for some restaurants because of the type of or style of food they prepared in the past. A customer who is several minutes late picking up their order will blame the restaurant for poor quality food. Not every restaurant can offer curbside pick which limits the number of people waiting next to each other for their order.
ANNOUNCE YOUR ARRIVAL The Coronavirus has more people ordering deliver than ever before. Restaurants who never offered deliver are doing it now just to make end meet. Geofencing is a great way to serve mobile ads to any device within the delivery range of the restaurant. This allows you to tell your local community that you’re now offering deliver and at the same time remind them of your restaurant.
BECOME AN EARLY ADAPTER
Not every restaurant offers delivery, it is however becoming more prevalent. Geofencing your deliver area will help inform customers that your open for business and you deliver. You need to meet consumers where they are, billboards off the highway are cutting it these days. Over 60% of consumers use mobile phones to find information on local products and services and nearly half of those searches are on the go. You should be focusing on serving ads where the consumers are, if you’re not your missing out.
Lastly keep in mind that there is a difference between geofencing and geotargeting. Geofending is the act of drawing a barrier around a location. Geotargeting is the act of delivering ads to people that meet a specific targeting criterion which includes location.
Tactics to drive results for your restaurant
Top tips for running successful mobile marketing campaigns for your restaurant with BroadProximity, LLC..
Target customers based on real-world location indicators and demographic information derived from visitation patterns (Diner, QSR diner, Sit-down Diner, fast casual diner, morning diner,