Geofencing allows a local restaurant to notify consumers of changes to operating hours, specials and that they are open for business serving high quality food, safely. Many restaurants if not all have switched to take out orders only and for some restaurant this new business model is difficult. This is a major change of service for some restaurants because of the type of or style of food they prepared in the past. A customer who is several minutes late picking up their order will blame the restaurant for poor quality food. Not every restaurant can offer curbside pick which limits the number of people waiting next to each other for their order.

ANNOUNCE YOUR ARRIVAL
The Coronavirus has more people ordering deliver than ever before. Restaurants who never offered deliver are doing it now just to make end meet. Geofencing is a great way to serve mobile ads to any device within the delivery range of the restaurant. This allows you to tell your local community that you’re now offering deliver and at the same time remind them of your restaurant.

BECOME AN EARLY ADAPTER
Not every restaurant offers delivery, it is however becoming more prevalent. Geofencing your deliver area will help inform customers that your open for business and you deliver. You need to meet consumers where they are, billboards off the highway are cutting it these days. Over 60% of consumers use mobile phones to find information on local products and services and nearly half of those searches are on the go. You should be focusing on serving ads where the consumers are, if you’re not your missing out. Lastly keep in mind that there is a difference between geofencing and geotargeting. Geofending is the act of drawing a barrier around a location. Geotargeting is the act of delivering ads to people that meet a specific targeting criterion which includes location.

TACTICS TO DRIVE RESULTS FOR YOUR RESTAURANT