In general search engine marketing is any blend of SEM/pay per click advertising and search engine optimization/SEO with the goal of ranking your site higher. Targeted display are the ads that follow you around the web. This involves geo-targeting, site retargeting, search retargeting, keyword contextual targeting, category targeting and site list that are relevant. Geotargeting is marketing to people who are within a specific geography, on that you the business owner chooses. Data is used to ensure that your ads appear in front of users in your service area. Some data that can be use is: the county you do business in, the state yo do business in, zip codes or a radius of mile from where your business is physically located. Geo-targeting is part of every campaign that BroadProximity does. Site retargeting is marketing to people who have visited your website. Unfortunately when it comes to site retargeting over 97% of people who come to the site for the first time will not take action. So every business that has a website will loose 97 out of 100 visitors because of life's distraction and this results in no phone call or emailing. What BroadProximity will do is put a tag/pixel on the website and when the site visitor leaves and browses other pages online we can show them ads for the site they left, this could be your business site! One very important key is that your site must have a lot of visitors if yo don't then this tactic will not work as much. Search retargeting is marketing to those who are searching for products and services, this tactic will help the sites that do not have a lot of traffic. Keyword contextual retargeting is all about marketing to those who are reading content about products and services. Here users find their way to articles of interest trough social media, other pages your on and other channels. This method does not target the page. We are targeting the content. Category contextual marketing is marketing on sites where prospects re likely to be. This is similar to demographic targeting. Sometime there is not data on a search for a product or service. In this case sites are picked that make sense for the product or service which have a lot of search and is a good fit for someone on that site that should have interest in that product or service.

There is no easy way to answer this and yes there is an answer. Targeted advertising is not your traditional advertising. Targeted advertising contains many elements, some from paid search and some from traditional types of media. It is a blend of both worlds. One answer is that based on the input of information, the filters that are used the profile that is created. The business owner may not fit the targeted audience and therefore will not see their own ad. Here is a list of possible targeting tactics that any ad campaign can be used. We have site retargeting, category contextual targeting, keyword search retargeting, geofencing, addressable geo-fencing, OTT and CTV. Each of these are a stand alone tactic and work extremely well when they are combines. Questions one, does the advertiser have web traffic? Yes or no. If the answer is no then site retargeting is not something that should be done at this point. Our goal will be to get as much traffic to their site as possible. If the answer is yes then site retargeting is definitely a tactic that needs to be used. Reminding the prospect about a website is needed, we're busy with our lives and we don't always remember the sites that we have visited. This is a warm lead, nobody visits a website by accident. This warm lead is surfing the net and site retargeting reminds them of their visit to your site and has the potential to make this warm lead prospect a customer. Search & keyword contextual targeting is a tactic that gets it's power from keywords that people search for and read on the web. Here the question that needs to be asked is, "Mr. or Mrs advertiser do consumers to any kind of research on your products, services or industry? This could be a direct search on line or maybe consumers read content and click on a hyperlink that takes them somewhere regarding a product or service that you provide in general. We know that 87% of all purchases begin with online research, so this tactic is almost always used. Category contextual targeting impact the prospect early in their purchase cycle. Here ads are shown to prospect that are categorically relevant, so there is already interest in the product or service the only questions are when will the purchase be made and from whom. This shopper does not have a digital footprint or breadcrumbs across the web that would identify them as a viable customer. This tactic is good for almost all businesses that sell a product or service, especially if this industry does not require a lot of research. Geo-fencing is that invisible boundary line that is drawn in the real world that when the prospect enters will trigger a notification. Mr. or Mrs advertiser, are there places in the real world or events where you think we could find your ideal prospects and show them an ad for your product or services? The answer to this is almost always yes, because potential customers can be found everywhere. They can be found at your competitors, while shopping across town or even on vacation. If your business has a physical location a conversion zone can be created for the purpose of tracking conversions to your store. Addressable geofencing can also be used and is helpful if the business has it's own list of addresses they want to target. This list could be their own or a list they purchased. Programmatic video is where the advertiser wants to use the video to target their audience with sigh, sound, motion & emotion. This works just like the display ads on our mobile devices with the added benefit of sight and sound. This has the ability to inform and influence the consumer in ways that display ads cannot. This should not be more than 15 second long, it would be rare to go longer than 15 seconds, even if the prospect has interest. CTT and OTV is where we follow the prospect from conventional TV at home to streaming TV. This will take advantage of the new internet TV space. BroadProximitys OTV and CTV targets users based on, online behavior, their physical location aka their address and demographics.