By BroadProximity
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21 Dec, 2020
We left off in our last blog post by giving you a definition, the difference between Geofencing and Geotargeting, here it is again incase you were not able to read the previous blog post. The difference between Geofencing and Geotargeting is this: Geofencing refers t the drawing of a virtual, invisible boundary line around a building, event, neighborhood or anything physical. Where as Geo-Targeting is the action of targeting specific consumers based on demographics, behaviors, interest, brand infinity and other filters in real time while they are at homes, a building, traveling throughout the city, county or any area, all in real time. Geotargeting also has the ability to exclude or include consumers or a specific group of people. Geotargeting, sometimes spelled Geo-targeting is the act of sending information or an advertising message to consumers that are in a specific location in real time based on filters and demographics. A mobile phone is found via GPS and identifies not the individual, rather the position of the mobile phone and reports that phone to ad servers. The ad servers then send out ads based on a lot of information such as and not limited to, parameters, demographics, location, behavior, brand affinity and many other filters. Privacy of the consumer is kept. What Geo-targeting will do is allow a local business to deliver different content or ads to consumers tailored to their geographic location. Geotargeting is 100% ethical, we down loaded the apps for free instead of paying for the app and the reason that the owners of the apps allow us to down load them for free is because they are in business to make money, so ads come across the apps. One of the best things about geotargeting is that ads are served to consumers who are most likely to have interest in the product or service. This is all based on filters and demographics that allow you to target the right type of consumer. How could a local business use Geotargeting? If the consumer is at a large event, mall, stadium, airport or say a large college campus. You could use focus on engagements at different locations and different times helping the audience navigate the large venue. You could also use the filter of inclusion or exclusion to reach the right consumer at the right time of day, during the right season or even the right side of the street. Here are a few reasons how Geotargeting could help you, a local business. If a family is on vacation for the first time to an unfamiliar place for the time there smartphone could help to improve their vacation. Thanks to GPS they could find a nice hotel nearby or a specific type of restaurant to get a meal. As a local small business you could notify shoppers of your store, be proactive with potential consumers who are looking to make a purchase of that special something to remember their vacation. Your message can also be timely and precise. If you were a tire shop nearby a grocery store you could send out messages to grocery shoppers of tire deals, short wait times or bring in your receipt to receive a 10% discount. By using geotargeting your going after the consumer who already is aware of your product or service, shoppers that are most likely to buy and are a warm lead.