In general search engine marketing is any blend of SEM/pay per click advertising and search engine optimization/SEO with the goal of ranking your site higher.
Targeted display are the ads that follow you around the web. This involves geo-targeting, site retargeting, search retargeting, keyword contextual targeting, category targeting and site list that are relevant.
Geotargeting is marketing to people who are within a specific geography, on that you the business owner chooses. Data is used to ensure that your ads appear in front of users in your service area. Some data that can be use is: the county you do business in, the state yo do business in, zip codes or a radius of mile from where your business is physically located. Geo-targeting is part of every campaign that BroadProximity does.
Site retargeting is marketing to people who have visited your website. Unfortunately when it comes to site retargeting over 97% of people who come to the site for the first time will not take action. So every business that has a website will loose 97 out of 100 visitors because of life's distraction and this results in no phone call or emailing. What BroadProximity will do is put a tag/pixel on the website and when the site visitor leaves and browses other pages online we can show them ads for the site they left, this could be your business site! One very important key is that your site must have a lot of visitors if yo don't then this tactic will not work as much. Search retargeting is marketing to those who are searching for products and services, this tactic will help the sites that do not have a lot of traffic.
Keyword contextual retargeting is all about marketing to those who are reading content about products and services. Here users find their way to articles of interest trough social media, other pages your on and other channels. This method does not target the page. We are targeting the content.
Category contextual marketing is marketing on sites where prospects re likely to be. This is similar to demographic targeting. Sometime there is not data on a search for a product or service. In this case sites are picked that make sense for the product or service which have a lot of search and is a good fit for someone on that site that should have interest in that product or service.
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