Consumer log onto Google and ask questions, re-phrase the question, get distracted and move onto the next website, this is why it’s called surfing the net. While it’s true that less than 3% of people don’t search for a product or service online, they’re also not making impulse purchases and 98% of the visitors to your site will not contact you. How much money are you spending driving traffic to your website? No matter how much you spend 98% of visitors will still not contact you. Medical geo-fencing allows marketers to apply geo-polygon targeting technology that delivers targeted messaging to user devices in real time. There are a lot of questions when it comes to geofencing and healthcare. Geofencing and GPS can target people for a marketing campaign. One major issue is privacy of information.

We should start with a question, what is geofencing? Geofencing is the process of creating an invisible, artificial boundary line around a specific location using GPS. Once the boundary line has been established the triggers can be set within the campaign that will result in ads being delivered to specific audience groups when the mobile phone enters the invisible boundary lines.

LOCATION TACTICS TO DRIVE RESULTS FOR HEALTHCARE