Geo-targeted landing pages are essentially fantastic, relevant responses to local searches, the kind of information a thoughtful tour guide might give you. They’re a concept that’s important to every company whose audience might include a location in their Google searches, whether in a highly localized industry like HVAC or pest control, or a more national industry, where the audience might prefer to meet at a local branch, (e.g. app development).

To understand geo-targeted landing pages, we need to understand what local Google searches look like. Let’s take two example searches in completely different industries: (1) “pet store chicago” and (2) “cpa firm los angeles”.

Regardless of the differences between these two searches, we know know that both searchers want to find a local company. When a person demonstrates this desire, Google naturally serves up locally-focused pages. It wants to give our Chicagoan pet store searcher a list of pet store boutiques in Chicago. And it wants to give our los angeles CPA-seeker a list of local accounting firms. In both cases, it would like to enhance the list with ratings, reviews, points of differentiation, and expert commentary.

But will it find great pages like that, replete with lists and editorial content? Maybe. That’s up to you, or anyone in your industry who’s jockeying for a top spot in the Google search results. If you do create content like this, Google will gladly slurp it up and serve it to searchers, offering your website visibility in exchange for the useful information it’s providing.

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your mobile advertising goals.