Data Quality is the result of 3 key areas of data purification

1) The accuracy of mobile location signals, which we call Location Determination;
2) The precision of place mapping, which we call Place Determination;
3) The ability to distinguish and verify real visits, which we call Visit Determination.

How we accurately filter location signals
Data quality starts with verifying the accuracy of a device’s location signal. There are many factors that our patented location determination technology checks and filters through to ensure that the lat/longs we use are geo-precise.

How we accurately map places
We’ve built the only proprietary mapping technology designed with the specific intention of location-based marketing, called Mapping. But before we explain our technology, below are some of the most common methods of geo-fencing or mapping locations, each with varying levels of accuracy for measuring visitors to stores.

• Radial Fence by Address:  The most basic method of location-based geo-fencing is by placing a radius around a place’s address. Since addresses were built to provide directions to the location, many times the physical location is across the parking lot or on the street.
  
• Radial Fence by Geo-Code: This method places a radius around the center of a business or location. Since most locations are not circular, there will inherently be waste. How much waste depends on the size of the radius.
• Parcel Mapping:  Also known as property mapping and tax mapping are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot.
• Polygon Mapping: Polygons are traditionally formed by tracing the store or place boundary based on satellite images and are intended to capture the precise boundaries of a location.

Mapping is our platform
Mapping is our platform We have built maps to identify precise location boundaries that capture the world we live in and how we live in it. It's the only mapping platform that accurately brands and multi-layer POIs – point of interest, which we believe is necessary in order to fully understand who consumers are and how they engage in their surroundings. The accuracy of GPS – Global Positioning System is very good, within a radius of about 16 feet, in good conditions. The accuracy is in buildings is a little less. GPS satellites broadcast their signals in space with a certain accuracy and what your smartphone receives depends on additional factors including satellite geometry, signal blockage, atmospheric conditions and receiver features and designs.

When talking about GPS everything is accurate with variable which are based on many factors, some already mentioned. GPS will factor in the speed of information, the timing of information and the location accuracy. For a free no obligation consultation contact BroadProximity, LLC., we will explain the process in simple, understandable terms so you will understand each process and be able to make the right decisions at every junction. It’s important that you know and understand. We come across so many local businesses who state when asked about their digital advertising what are you doing currently? They respond, I really don’t have a clear picture of what is going on. When you work with BroadProximity, LLC. you will know what is going on and you’ll feel good about it.

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.